The customer's bar will rise as they are in the store, and if it meets certain points (50, 75%) it is more likely they will make a purchase when done shopping. Many customers will not make a sale unless you interact with them. We've covered the the Basics of Operating a Business, as well as Employees.
This is a great interaction when a customer's sell bar is over half full. The Sims 4 Get to Work: Retail Guide Making Sales and Attracting Customers Close the Deal is available only when Sims are Confident.
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